PUMP UP THE JAM
PUMP UP THE JAM
We made a music video.
How do you make Jam Shed famous with no money?
Jump on the back of a viral moment and make it your own.
We noticed that dancing gran made waves in the newspapers after pumping people up at the London Marathon, so we signed her to Jam Shed so she could feature in our music video where we literally '‘Pump up the Jam’. Remixing the iconic song by Technotronic to create the jammiest music video ever.
Agency: Above & Beyond / Client: Jam Shed (Accolade Wines)