Dementia steals 1 in 3 happily ever afters.

To raise awareness of this terrifying stat, we created Change the Ending. A 2 minute film that follows the tragic story of a prince and princess whose life is turned upside down by Dementia.

Narrated by Olivia Colman, it urges the nation to support them finding a cure for the UK’s No.1 Killer.

Agency: Above & Beyond Client: Alzheimer’s Research UK